Australian Business Week (ABW) gives our students a greater understanding of business as they take over and run their own simulated company, making all the management decisions necessary for the successful operation of their business in a competitive marketplace. Working in teams they make decisions which have real world outcomes as they deal with the full complexity of business activity. Students develop an understanding of finance and business strategy, marketing, operations and managing the broad range of business resources and especially their human resources.
ABW offers programs for junior students through to university and corporate participation, with simulations covering a variety of industries and ranging from a one person start-up, to a multi-million dollar take-over of an established company. ABW delivers serious games which have a carefully though-out educational purpose.
